Are you curious about what types of content your email subscribers love? If you aren’t you should be. The purpose of having and growing an email list is to build a relationship and let them know you add value to them. The type of content you send needs to provide information for your email subscribers to use. Here’s a list of some of the most popular types of email content your subscribers will love.
- Customers love tip sheets that answer some of your most frequently asked questions.
- Subscribers love to see how-to videos in their email inbox. Short videos demonstrating how to use a product or software are well received by customers. You can also create a short video teaching a business or lifestyle hack.
- Blog summaries or highlights get opened, especially by new subscribers. It gives them a chance to catch up with what’s going on with your business.
- Subscribers love to see your top product picks. It gives them insider information on what you recommend or utilize in your own business.
- Case studies give your customers a real-world look at how your product or service has helped you or someone else.
- Lists are one of the quickest and easiest types of content to create, and subscribers love them. They are a type of content readers can quickly scan. Be sure to use a title like 8 Types of Content You Can Create for Your Email Subscribers
- Stories are one of the best ways to build a relationship with your customer. And most people are interested in what is happening in your life as well as your business. Remember you don’t have to give your life story provide a level of information you are comfortable with and helps your reader get a glimpse of you.
- Contests are a favorite type of content to email subscribers. Many people enjoy competing in a contest. Having them share ideas, stories or complete something gets them involved.
Remember, sending the type of content your customers love to read is the best way to get them to open your emails. This is a short list of the many types of content you can create. One of the best ways to know what your email subscribers like is to ask them or look at your analytics.
Now go send an email to your subscribers that will get opened. Better yet, schedule a series of weekly emails. When you are done let me know how it went.
