Over the past few posts, we have focused on the benefits of building and growing your email marketing plan and how you can get started. In this post we will look at how you get started with email marketing. Let’s look at different email service providers available for you to us.
Mailerlite
Mailerlite is the autoresponder system I recommend. It has a drag and drop email builder, sign-up forms, landing pages, email list segmentation and a host of other services. While you shouldn’t pick your email service provider on price alone the fact that Mailerlite gives you 1,000 emails for free to start with. You can integrate Mailerlite with a variety of other platforms.
Aweber Communications
Aweber is one of the most popular autoresponder systems available. With Aweber, you can access over 600 templates, making it easy to find one that matches or closely matches your branding. Aweber works in all the major email clients, including Gmail and Hotmail. Messages can be sent in plain text or HTML format. Aweber offers a powerful reporting tool to keep track of your open rates, your click-through rates and how much revenue each message has generated. Aweber’s preschedule tool lets you create messages that can be scheduled to go out at specific dates and times. Aweber requires a double opt-in.
Constant Contact
Constant Contact autoresponder service provider is focused towards businesses. It’s free for 60 days, and you can have up to 100 contacts. They offer excellent support if needed. The service itself is easy to use with over 400 newsletter templates or you can use your own. HTML code can be inserted into the emails for special formatting. Constant Contact allows you to segment your list.
GetResponse
GetResponse offers high-quality email marketing solutions and capabilities. You have the option to set up time or action-based messages according to the criteria you choose. You can send out an unlimited number of autoresponder messages every day. The clean interface makes it easy to navigate, giving you quick information about your statistics. The simple drag and drop feature lets you rearrange the order of your autoresponder. With one click you can duplicate a message.
A quick search can also give you other options such as MadMimi, Mailchimp, ActiveCampain, Benchmark and a host of other services.
Your autoresponder service is very important to your email marketing plan. Make sure the service you choose has the features you need or may want soon. Ask yourself, the following questions as you review the various plans:
- What do I want to achieve through email marketing? Online Sales, Event Marketing or Brick and Mortar Sales
- What is budget? Pay for the items you need not for more than you need.
- Can I encourage people to sign up? Sign-up forDo ms included the ability to have your freemium delivered.
- Does the service offer templates or do I need to pay for a custom design?
- What training is available to help me know how to use the service? You want a service that is user-friendly and that doesn’t have a steep learning curve for you.
- Can I test to see how my email will look on mobile devices, computers, and tablets?
- Are social media elements built into the platform?
- Can I choose the images used in the email?
- What types of analytics will measure the effectiveness of my campaigns?
Once you’ve chosen your autoresponder, create an awesome sign-up form that you can place on your website. Don’t forget to offer a captivating incentive like an eBook or templates or even a video.
If you want to know more about email marketing ask about other resources K. Gaskins Consulting has to assist you in creating an effective and awesome email marketing plan.
You can also check out the previous posts: Clear And Unbiased Facts About Email Marketing. Clear And Unbiased Facts About Benefits of Growing Your Mailing List Without All The Hype and Clear And Unbiased Facts On How To Grow Your Email List.
