K. Gaskins Consulting

Logo Kim Gaskins - K Gaskins Consulting

Clear And Unbiased Facts About Email Marketing

You’ve no doubt heard many online authorities spouting how important it is to start building an email marketing list now.  But, why do they tell you this? Is it because people continue to check their email every day, often multiple times per day?  Is it that when you sign-up for a social media site they […]

My Top 12 Social Media Tips

There are so many social media tips out there for you to read and many of them cause more confusion than provide help.  In this blog post, I wanted to provide you with 15 social media tips to keep in mind as you navigate your social media landscape for your business.  I selected tips that […]

How To Find My Social Media Audience?

Over the past couple of months, I have been posting about engaging your social media audience.  My last post on Who is My Ideal Customers on Social Media focused on how to develop your customer avatar.  I hope you read it and began the work on identifying the key elements of your customer.  This week I […]

Who Is My Ideal Customers on Social Media

Answering this question about your ideal customer is one key element to your business’ success.  But before you can determine where they are on social media you need to know who you are looking for.   There is blog post after blog post about “How to Identify Your Target Audience and Ideal Customer” but they don’t […]

9 Key Elements To A Your Social Media Marketing Plan

What your Social Media Marketing Plan look like? Managing everything that has to be done for social media marketing can be overwhelming. I know, since over the last year, I have been strategically looking at how I utilize social media for my business.  My journey to create the business God has put on my heart […]

The Lazy Man’s Way of Finding Engaging Content To Share On Social Media

Over the past few weeks, I have shared social media related blog post focused on building trust, increasing engagement, leveraging your audience and showing your personality.  Now that you have the basics of these areas it is time to focus on engaging content. Building a community on social media starts and ends with attracting and […]

Three Social Media Myths Finally Shattered

Social media is a powerful technology but it’s often misunderstood and misused.  In its simplest form, social media is to be a  way to connect with old friends from childhood or college and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your […]

Three Ways To Power Up Your Personality on Social Media

Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity.  However, many business owners (I am sure it’s not anyone reading this blog post )  see it as a way to promote their business and are missing the “social” part of […]

How to Solve Your Social Media Engagement Struggles…

Ah, social media.   It’s everybody’s go-to way to interact with others and to market their products and services.  Some, small business owners have cracked the code (Social Media Darlings) while others (wannabes) are struggling to get a nibble of engagement.  They post day in and day out without even a like or a share, and differently […]