Why You Desperately Need a Weekly “CEO Date”
As a business owner, you wear a lot of hats. You’re the marketer, the service provider, the bookkeeper. But are you making time to be the CEO?
Most entrepreneurs spend all their time working in the business—doing client work, answering emails, and putting out fires. The work that actually grows the business—the strategic thinking, the planning, the creative visioning—gets pushed to the back burner indefinitely.
This is why you need to schedule a non-negotiable, weekly CEO Date.
A CEO date is a block of time (2-3 hours) that you dedicate to working on your business, not in it. It’s sacred time for you, the visionary, to step away from the day-to-day and focus on the big picture.
What do you do on a CEO date?
- Review your progress toward your goals.
- Brainstorm new ideas or offers.
- Map out your content for the month.
- Analyze your finances.
- Read a business book.
- Simply sit and think, with no agenda.
This isn’t a luxury; it’s a necessity. It’s the single most productive time you will spend all week. It’s what separates the frantic business operator from the calm, confident CEO. You wouldn’t stand up a coffee date with your best friend; don’t stand up this weekly meeting with the most crucial person in your business—you.
Actionable Nurturing Step: Open your calendar right now. Block out a 2-hour “CEO Date” for sometime in the next week. Make it a recurring event.
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Great post! I’m not a business owner, but remember as a director I used most of my time to do the work. When I scheduled a time to review the big picture, map out what I wanted the team to focus on the next month and beyond, and sit quietly to think about new ideas, things went a lot smoother.
By the way, I love your picture. You look like you’re in charge!
Gosh – as a small business owner, I have tried to be good about my CEO days/dates. I’ll do good for a few weeks, maybe a few months, then I get overloaded somewhere along the line and lose all sense of organization. I love the idea of really moving it into a sacred space of time and making it something that is blocked where no one else can schedule in that 2-3 hours!
Great advice Kim! When Rich and I owned our interior decorating business at the beginning everything was done by winging it or learn as we went along. We never realized how big our little business would grow but as it did we know we needed a plan to spend a certain amount of time weekly to get and keep things organized. So you could say we came up with or CEO Date!
This is a great article. I don’t necessarily do that, but I’m going to start. I will do the co-working hours for 90 minutes per week, but that’s working on tasks. I like this better. Thanks for sharing.
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