Not growing your mail list can mean missed opportunities to connect with those who want to hear from you. It can cut down on the aimless shouting on social media platforms and allows you to build an audience that is engaged with your brand. It’s also one of the best ways to sell products or create a big buzz for your next event or launch.
When you take the time to send the right messages to your list you can get authentic replies, not just likes, since people are more likely to click on a link or answer a question by email. An email is a friendly way to build trust with people. Your message is delivered directly to your audience (making it more personal) and it’s private. You can be yourself, and your list members don’t have to be afraid of openly sharing their struggles or questions.
While these alone are get reasons to grow your email list it might not be enough to convince you of the power of your email list. Here are 8 more benefits to growing your mailing list:
You Own Your List
You have 100% access to it no matter what. Social media can change their privacy or user settings at any time. If you depend solely on them to build a customer list, you are at risk of losing your ability to communicate freely with them.
Your List Wants To Hear From You
An email list allows you to communicate with a targeted audience, and those individuals are more likely to pay attention since they opted into your list to begin with.
You Can Drive Your Audience to Social Media Platforms
Email can be used to drive your audience to Twitter, Facebook, and other social media. You can invite your subscribers to join you on your social media channels and pages.
Message Goes Directly to Your Email Subscriber’s Inbox
Your message goes directly to your subscriber’s inbox. They opted in to hear from you so you have their permission to share and communicate with them.
Selling through Email is Expected and Accepts
Unlike on other platforms such as social media or blogs where we expect more content than advertising. And the more subscribers you have the better your success rates will be.
You Can Communicate Newsworthy Content
Email marketing is a quick way to communicate newsworthy content to your audience. For example, if you have a new revolutionary plugin being released, you can let your subscribers know before it hits the streets.
You Aren’t Playing A Game of Social Media Hit or Miss
Not everyone is on social media, but almost everyone has an email. There are still those die-hard people who don’t want to be on or don’t trust social media. Most of these people do, however, have access to an email account.
You Can Build A Relationship
An email list allows you to build a friendly relationship and to build trust with your subscribers. You can share information about what’s going on in your life, the products you recommend and promote your business. You are also able to write so you are talking to one person and not to the masses as often happens on Social Media.
I hope this list is enough to convince you of the importance of building an email list. If you are looking for an email platform check out Mailerlite via my affiliate link. You can get your first 1,000 subscribers for free.
Stay tuned for the next blog post. We will look at ways to grow your email list.