K. Gaskins Consulting

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9 Key Elements To A Your Social Media Marketing Plan

What your Social Media Marketing Plan look like? Managing everything that has to be done for social media marketing can be overwhelming. I know, since over the last year, I have been strategically looking at how I utilize social media for my business.  My journey to create the business God has put on my heart […]

The Lazy Man’s Way of Finding Engaging Content To Share On Social Media

Over the past few weeks, I have shared social media related blog post focused on building trust, increasing engagement, leveraging your audience and showing your personality.  Now that you have the basics of these areas it is time to focus on engaging content. Building a community on social media starts and ends with attracting and […]

Three Social Media Myths Finally Shattered

Social media is a powerful technology but it’s often misunderstood and misused.  In its simplest form, social media is to be a  way to connect with old friends from childhood or college and a way to share snippets of your daily life. In its more complex form, social media is a unique way to market your […]

Three Ways To Power Up Your Personality on Social Media

Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity.  However, many business owners (I am sure it’s not anyone reading this blog post )  see it as a way to promote their business and are missing the “social” part of […]

How to Solve Your Social Media Engagement Struggles…

Ah, social media.   It’s everybody’s go-to way to interact with others and to market their products and services.  Some, small business owners have cracked the code (Social Media Darlings) while others (wannabes) are struggling to get a nibble of engagement.  They post day in and day out without even a like or a share, and differently […]

Learn the Fastest Way to Build Trust with Your Marketing

Consistency is a key element in a business’ success. Of course, there are other important factors but consistency is what will create name recognition. Consistency is what will build your audience so you can develop a trusting relationship. Consistency is what will showcase your expertise to new followers. Let me provide you an example of […]

Secrets To The Art of the Discount: How to Never Lower Your Rates Again

It’s happened to us all at one time or another—probably more than once. You’ve attracted the right customer/client into your sales funnel.  You have a great meeting or response to your proposal or Discovery Sessions. Then, you offer your services, only to have your potential client respond with, “That sounds great, but I can’t afford it.” […]

Achieve Victory with These Tips On How to Discuss Your Rates Like A Pro

You’ve just finished talking to a potential customer about your services and you hear “So what do you charge?”   Does your mouth get dry and your hands start to sweat? Well, you aren’t alone.  Many of us have difficulty talking about money–especially if it is related to quoting our own work.  But if you are […]

What if You Could Systematize Your Invoicing and Tax Preparation Today?

Who doesn’t need a system for handling your business finances?   I know most of my clients do. Here’s an all-too-common scenario I run into with clients.  Mary is a  service provider for several clients.  She is hard at work growing her business and servicing her clients.  She’s working lots of hours, and her hourly rate […]