Here are my ABCs to Increase Clients and Customers for your business.
A – Articulate – Be able to tell anyone concisely what it is you do, who is your ideal client/customer and what marks you different from your competition.
B – Blog – Write blog posts 1-2 times a week. Use your blog to help your clients/customers find out more about you, show your expertise and answer some of the common questions you get asked.
C – Call – Contact inactive clients and customers to see how they are doing and see if you can help them.
D – Direct Mail – Send a direct mail out to clients occasionally. Having a piece of mail in hand can be a great reminder you are waiting to hear from them.
E –Email Marketing – Build a comprehensive email list and send out email campaigns frequently.
F – Follow-up – Have a system for how you will and when you will follow up.
G – Google – This is really about Search Engine Optimization. Be sure you are aware of ways to improve your ranking on search engines.
H – Honesty – This should be a given.
I – Information – Provide useful information to your clients and customers.
J – Join – Join professional organizations, local nonprofit boards or other groups who can help your business grow.
K– Keywords – Know the words your clients or customers are using to find you. Use them in your blog and on your website often.
L – Listen – What better way to get new clients or customers then to give them what they are looking for. Listen to what they are saying they need and then provide it.
M – Multi-use – Have multiple income streams and figure out how to recycle your information/products for profit.
N – Network – Go out and meet new people in person or online.
O – Organize – Make sure your operations run smoothly by having an operations plan in place. This can guarantee consistency for clients and customers.
P – Plan – Write down what you want to achieve and review them often.
Q – Questions – Answer questions in your blog and on other websites to show your expertise.
R – Referrals – Ask for referrals from current customers or clients, family, friends, acquaintances, etc.
S – Strategy – Know how you will achieve your goals.
T – Train – Train other on how to promote you and tell others what you do.
U – Unyielding – Be focused and don’t stop pursuing your dream of success.
V – Video – People love a good video. Show them what you have to offer on video or other digital mediums.
W – Workshops – Present workshops to potential and current clients so they can learn from the “Master”.
X – Xtra – Go the extra mile to keep your clients/customers happy
Y – You – Do you. Don’t try to copy your competition. You have your own unique way of serving your client or customer.
Z – Zeal – Show your passion.
Do you have a suggestion for something to add to this list?
Disclaimer: This isn’t a complete list to increase your client and customer base but they are important to remember. If you are interested in receiving buisness growning tips, visit www.kgaskinsconsulting.com and join my email list.
Praying Your Success,
Kim
A and P are two of the most important points on this list. A because if you cannot properly articulate what it is you do and what separates you from the competition, then how do you expect to get clients/customers to come to you? And more importantly, how do you expect them to keep coming back once you’ve convinced them to use your product or service? That is where P comes in. The plan shouldn’t be a one-time thing. You should update it often to cater to the customer’s needs.
The only other thing I would add is R for research. Keeping up-to-date on consumers and what is going on in your field is important. When you are armed with what seems like clairvoyant knowledge about your client and your industry, it makes people trust you and your brand.
Love your run-down of important points through the alphabet. So clever. I guess the last — zeal — is the most important.
GREAT list, Kimberly! I love lists and I think most people do. It’s a fun idea to categorize this one into the ABC’s.
Amy,
Thank you! I was actually planning my blogs for Nov and was thinking the same thing as I have a few more ABCs topics I started in my future blog notebook. Great minds think alike. 🙂
Thank you. I enjoyed putting this list together. Look for more to come.