Social media platforms were created primarily as a way to connect with people, as a way to be social online without being in the same vicinity. However, many business owners (I am sure it’s not anyone reading this blog post ) see it as a way to promote their business and are missing the “social” part of social media. It is just a “free” advertising platform. An opportunity to blast everyone they know with “buy from me” or self-promotion.
Even though, these business owners know it’s been proven by experts that people will spend their money with those they know, like and trust they continue to post photos or hype about their services or signature programs. How is this allowing anyone to know you much less trust you? I am not saying they need to post intimate details about themselves but they do need to let them get to know the type of person they are, that they care about them.
So how can these self-promoting all the time business owners let their personality shine through in a natural way? Here are 3 ways to power-up your social media posts with some personality:
Power-Up Strategy #1 – Make Sure Everyone is Happy and Having a Good Time
Act like you’re the hostess and your followers are at your party. When hosting a party, you want everyone to be happy and having a good time, right? The same is true on social media platforms. Don’t just hang out on your page; visit other pages and leave comments. Ask your followers questions. Really listen to their answers. Respond to questions or comments that are asked of you. Be compassionate and friendly. Offer friendly advice when asked.
Power-Up Strategy #2 – Be Humorous and Entertaining
Share your sense of humor and be entertaining. Search YouTube for the videos that strike your funny bone. Better yet, get on Facebook Live (or record a video) and showcase your personality. This doesn’t mean acting fake because you want people to be entertained; rather, be yourself and tell the funny thing your kid said or relay something comical that happened at work. Everybody can use a laugh and posting videos or funny photos is a way to lighten the online atmosphere.
Power-Up Strategy #3 – Provide Value and Inspiration
Provide value and inspiration. Talk about your business and let your passion shine but let it be more than, “Buy my services!” Your audience wants to know what’s in it for them; how will your services benefit or help them. Do you have the solution to their problem? It’s not about you making sales; it’s about helping them find solutions. Share your favorite inspirational quotes, scriptures or other items that provide value and inspiration.
Want to know more about building an Engaged Audience on Social Media? If you are in the Connecticut area join me on April 7, 2018, for the next Manifest Your Purpose Meet-up. I will be sharing 5 Steps to Building an Engaged Audience on Social Media. Be sure to RSVP because space is limited.
You can also check out my posts: How to Solve Your Social Media Engagement Struggles and Learn the Fastest Way to Build Trust with Your Marketing.
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